An online resource for innovative entrepreneurs that host their businesses in vehicles and pop-up shops. Interested in following suit? Peruse our selection of original interviews and curated content for tips and insights. Visit our company site for more information! UpendED.co
Cookies N Cream is an innovative brand that’s part clothing store, and part toy store. The stylish NYC-based blended brand uses a truck to promote their stylish urban clothing line, but is loathe to lump themselves in the mobile vendor category. “We’re a creative brand, much more than the truck. The truck came about as a result of creative brainstorming on our part as far as figuring out ways to bring our items directly to the people,” says Gainu, a partner in The Cookies Mob. Vending for promotional purposes only is a relatively recent trend, used by the likes of companies such as Mashable that are looking to capitalize on the popularity of the mobile scene. We’re not hating on these guys, though. They’ve had the truck for four years, long before the fad became a staple. They can be found on busy Broadway in SoHo on the weekends, parked amongst vendors who use trucks as their only selling…vehicle. Check out the vivacious duds that Cookies N Cream produces as part of their varied ventures. For more information, head to their website or contact The Cookies Mob directly.