An online resource for innovative entrepreneurs that host their businesses in vehicles and pop-up shops. Interested in following suit? Peruse our selection of original interviews and curated content for tips and insights. Visit our company site for more information! UpendED.co
As a mobile vendor, you have many options for experimentation. If you’re not at the point of showcasing out of a vehicle or doing a pop-up in one of the major fairs around the country, look no further than your own backyard to beta test an idea.
BBQ Films, the cinema social club in New York City, is an excellent example of a pop-up that plays by its own rules, gradually expanding as audiences grow. Outstanding in the Field is another case of a pop-up that grew out of the experience of a smaller concept. It has since grown from a pop-up of sorts to a hybrid pop-up and mobile vehicle venture, traveling the country and setting up events along the way via a big red and white bus that was sourced from Sell-A-Bus.
If you want to go big, you have to start somewhere. The best thing about mobile entrepreneurship is that, not only is it scalable, the concepts are typically malleable enough to replicate across different venues for an array of audiences.
Here is a guide that I penned for Inc. on establishing a small, traveling circus. You may find that there are distinct similarities to the business aspect of operating a pop-up shop or taking a retail vehicle on a cross-country tour.
Food enthusiasts Ken Tsui and Ellen Lee are gearing up for another summer of Eat Together meals. The super-cool series of pop-up suppers hosted in the Tin Can Studio, an 18ft 1972 Streamline trailer lovingly transformed into a roving community art studio and sometimes restaurant.
Large-scale cargo containers are popping off. DeKalb Market in Brooklyn, NY, for instance, has employed them to house a revolving series of pop-up shops. I see this as being a pre-Apocalyptic alternative to a traditional office space for small businesses and temporary establishments.